The Altruistic Marketer is directed to all of you who are passionate about creating a better world and seek ways to increase your effectiveness – as an individual or within your company or organization.
The key to being effective in your social responsibility is knowing how to market your message. The Altruistic Marketer is dedicated to discussing how to do that.
In most cases, The Altruistic Marketer will focus on marketing and business ethics, and more broadly on social and environmental responsibility, community involvement, values and universal connectedness. Topics for posts are often based on my experience as a marketing and communications professional, bolstered by my ongoing reading and research and validated by the many creative and dedicated individuals whom I meet along the way. Or they may be inspired by recent events – political, cultural and personal.
But that’s just my part of it.
You, dear blog reader, are my featured guest and welcome participant – any and every day. I invite you to share your thoughts and help us weave all this richness together so it makes sense to us individually and as “world citizens.”
Please join with me in exploring what it means to be an Altruistic Marketer!
Feature your story!
If you would like to showcase the work your business is doing on behalf of a cause, or tell how an organization is making a difference in our communities, please contact me directly.


6 comments
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June 12, 2009 at 1:38 pm
Mike Stadelman
LuAnne.
Your perspective on “marketing for the greater good” is right on target. As a marketing professional (an often maligned profession) I feel fortunate to be able to use my marketing skills in support of a company that truly serves the greater good. Making a difference for a company that makes a difference in lives /families around the world is a privilege and a joy. Thank you for including CaringBridge in your blog links.
June 12, 2009 at 1:56 pm
LuAnne Speeter
Thanks for adding your comments, Mike! It’s a privilege to venture with you and your organization toward mutual goals.
July 10, 2009 at 12:26 pm
Mark Ritchie
Wow, what a great site and important contribution to the social sector. I hope you can jump into the middle of this National Civic Summit with this
http://www.nationalcivicsummit.com
July 10, 2009 at 12:56 pm
LuAnne Speeter
Excellent suggestion, Secretary Ritchie! I wasn’t aware of the summit but will definitely join in. Thanks for reviewing my blog!
July 19, 2009 at 10:41 pm
Mike Clough
LuAnne, you are doing a great job and are right on target! Keep up the great work!
Mike Clough
http:bestbizpractices.org
July 19, 2009 at 11:16 pm
LuAnne Speeter
Thanks, Mike! I value your expert opinion!